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What is the true ROI of content marketing? This is something I've had trouble explaining in the past. It's very important to talk about what you do instead of creating content just for content's sake. There's a lot of people out there, and I've just created a lot of content that's fallen by the wayside and ended up in an archive that no one reads, myself included. Matthew Barby has a great post on how to measure the results of your content marketing efforts.
You can start with fax number list an Excel spreadsheet or Google Sheets to keep track of what is important to you. You also see leads coming into your email list. We also have product sales. If you're really looking for SEOROI, you can measure your links. All these can be measured. Personally, I like to look at revenue from specific channels where content is distributed to get an idea of the ROI of my content marketing efforts. You can check the metrics in Google Analytics. Keep in mind that content marketing takes time and you may be looking at a 2-3 year roadmap. click to tweet Reliable content marketing analytics tool Some of you may already be rolling your eyes.
Eric, I just want the tools . Create dashboards to measure your content marketing efforts. Ref If you want something free, use Google Analytics . Make sure you have Google Search Console installed as well and sync them. Google Analytics can tell you what's going on with your well-performing organic pages. Google Search Console helps you measure conversions within Google Analytics. Why Neil Doesn't Measure Content Marketing ROI Neil doesn't really track conversions or ROI from content marketing. The way he got into content marketing was with a blog called Turn It Advertising. What really became popular was the TechPriority 100 blog, from which Neil started his business.